Simply Sold strikes online auction gold

There's a store at the corner of Queen St. E. and Woodbine Ave. that's like the Seinfeld version of a retail establishment — the store that sells nothing.

Instead of fully stocked shelves and rows of merchandise, Simply Sold's glass storefront reveals only bleached-blond wood panelling, a counter and on top of it, a computer.

But it's the computer that's key.

And Simply Sold uses it to open the portal to one of the world's biggest virtual stores.

The retail establishment that looks as if it sells nothing will sell your items for you on eBay.