Organizational Culture
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(From "Introduction to E-commerce", 2/e, by Jeffrey F. Rayport, Bernard J. Jaworski)
Understanding a company's culture is complicated by the fact that culture resides in the background; member of an organization tend not to be consciously aware of it. A further complication is that many elements of culture, including underlying values and assumptions, are not directly observable but rather must be inferred from the "feel" of an organization and its patterns of action, communication, relationships, and so forth. For these reasons, deciphering and interpreting a particular culture is perhaps most easily accomplished by referring to generic culture types.
A number of models of organizational culture propose four or five generic culture types. One such model differentiates cultures along two dimensions: the degree to which the organization is outwardly versus inwardly focused and the degree to which the organization relies on highly specified roles, processes, and routines. The four resulting culture types are called adaptive, committed, bureaucratic, and entrepreneurial. Keep in mind that the an organization may not fit precisely in any one category; although one generic type is likely to best describe the culture, elements of each of the other cultural types are also likely to be found.
Orientation – external, specificity – low: Entrepreneurial
-Unbounded by rules and precedents
-Willing to take risks
-Flexible
-Innovative
Orientation – external, specificity – high: Adaptive
-Proactively identifies issues
-Good at planning and setting goals
-Responsive to market changes
-Outcome-oriented
Orientation – internal, specificity – low: Committed
-Emphasizes internal cohesion, participation, teamwork, and loyalty
Orientation – internal, specificity – high: Bureaucratic
-Emphasizes stability, established routines, and formal authority
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